Discover a land where art and a deep-seated devotion to the world of cars and motorcycles go hand-in-hand with traditional Italian hospitality and charm. In this part of Italy, the passion for automobiles is second to none. Here, the tradition of the automobile is deeply rooted in the past and in the memory of the pioneers who brought genius, skill, and personal dedication to the establishment of what have become Italy’s most influential automobile and sports car makers. These companies continue to distinguish themselves today for the quality and excellence that set Italian automobile manufacturing apart. Over time, a fascinating “motor district” has formed around long-standing traditions and a love for cars and motorcycles. This district has become home to a series of shrines for aficionados of the automobile: museums, private collections, automobile and motorcycle factories, and race courses, all of them now open to everyone—from the staunchest fan to those who are simply curious about cars.