MVF/ Maserati factory and showroom tour

On May 16th and 17th Maserati will offer free of charge Factory and showroom tour in Modena plant 

PDF Facts

Download a PDF fact sheet with all the information about the selected tour Download pdf

The visit lasts approximately one and a half hours and includes a visit to the showroom, the test and finishing areas and may include the assembly line or as alternative the powertrain area, depending on the time of the visit

Please note that it is not always possible to guarantee a fully active production process during the factory tour since operation schedules are subject to change in accordance with plant requirements and internal activities

Maserati is one of the most fascinating car production companies in Italy with a long history of appeal, tradition and sporting success. It was founded in Bologna by Alfieri Maserati on 1st December 1914 and established as a mechanical workshop named ‘Officine Alfieri Maserati’. In 1926 Maserati was transformed from a workshop, modifying or developing the vehicles of other companies, into a company designing, building and selling its own vehicles. The Maserati brothers adopted the symbol of the Trident, created by the artist of the family, Mario Maserati, and inspired by the famous statue of Neptune in Bologna, and made it the logo thus symbolizing the new company in a single image. At the end of the 1930s, following the acquisition of the company by Adolfo Orsi, a businessman from Modena, Maserati moved to Modena to the current site in Viale Ciro Menotti. Maserati has been part of the Fiat Group – now FCA (Fiat Chrysler Automobiles) – since 2005 and is a prestigious brand in the sector of sports and luxury saloon cars. It is represented in more than 60 countries, where it continues to bear witness to Italian sophistication, elegance and style around the world.

Today the factory in Viale Ciro Menotti, Modena, the Maserati Avv. Giovanni Agnelli Plant, inaugurated on 30th January 2013 in Grugliasco and the Mirafiori Plant inaugurated in 2016, are able to guarantee the highest technical and quality standards. A record number of vehicles were sold in 2017 with 51,550 Maseratis.


  • TripAdvisor



Reservations will be accepted according to availability 
To get authorization for visitors younger than 18 years old, please send an email to, we will send a liabilty form to fill-in, sign and resend before the visit.




  1. 17