Maserati factory & showroom tour - Modena
From EUR 45
An inside look into the world of Maserati.
Italy is home to some of the world’s finest motoring attractions, offering visitors the opportunity to experience the heritage and technical evolution of cars in a country famed for its contribution to the automotive industry.
Learn about the skills involved in producing some of the world’s most stylish sports cars by taking a tour of the Maserati plant in Modena.
A reservation is required in advance, with tours available most weeks of the year from Monday to Friday, 9.00 to 12.30 and 14.00 to 17.00. Tours do not take place on weekends, public holidays, in the month of August, and during certain other periods within the plant’s operational cycle.
Additional Information
- City
1 HOUR AND 30 MINUTES TOUR
Your visit will include:
-A warm welcome by the Factory Tour team in the showroom and a brief introduction to the history of Maserati. Here you will be able to view the current Maserati range and see the ‘loop’, the semi-suspended ring designed by the famous architect, Ron Arad. In addition, you will be introduced to the configuration area where Maserati customers can personalize and customize their Maserati
-Access to the Powertrain Department, including the engine testing, the emissions laboratory, and the soak area
-Admission to the Test Area where each car is subjected to a brake test, speed test and a waterproof test
-Entrance to the Finishing Area, the last step of the production process, where cars are cleaned and checked in every detail before being approved for delivery to customers.
-Your tour will end in the showroom, where you will have the chance to browse the merchandise in the Maserati store and, as our special guest, receive a 30% discount.
Please note that although Maserati will do everything to make your visit as inclusive as possible, they cannot guarantee access to the assembly line or for you to witness a fully active production process during the tour, since production is subject to change according to the plant’s operational schedules and priorities.
1 HOUR TOUR
(available only when the longer tour is not offered)
Your visit will include:
A warm welcome by the Factory Tour team in the showroom and a brief introduction to the history of Maserati. Here you will be able to view the current Maserati range and see the ‘loop’, the semi-suspended ring designed by the famous architect, Ron Arad. In addition, you will be introduced to the configuration area where Maserati customers can personalize and customize their Maserati
Access to the Powertrain Department, including the engine testing, the emissions laboratory, and the soak area
Prices and admission
The price of the 1h30 minutes Factory Tour is €35 per person, the 1h tour costs € 20
Maserati factory tours may be exclusive but they are not private; Maserati may group visitors together in the same tour slot. If you would like to request a private tour, please let us know and we will send you details of our bespoke offers and prices.
Factory tours are free of charge for Maserati owners. In this case please write to factorytour@maserati.com to book your tour.
Tours are activated when a minimum of 4 people is reached. At the time of booking, you will need to enter the details of a credit card from which we will debit the payment only if the tour is activated. If we do not reach the minimum number of bookings, we will notify you at least one week before the tour and your credit card will not be charged.
Tour language
most of the tour are in English. This information will appear when you select a date
Maserati is one of the most fascinating car production companies in Italy with a long history of appeal, tradition and sporting success. It was founded in Bologna by Alfieri Maserati on 1st December 1914 and established as a mechanical workshop named ‘Officine Alfieri Maserati’. In 1926 Maserati was transformed from a workshop, modifying or developing the vehicles of other companies, into a company designing, building and selling its own vehicles. The Maserati brothers adopted the symbol of the Trident, created by the artist of the family, Mario Maserati, and inspired by the famous statue of Neptune in Bologna, and made it the logo thus symbolizing the new company in a single image. At the end of the 1930s, following the acquisition of the company by Adolfo Orsi, a businessman from Modena, Maserati moved to Modena to the current site in Viale Ciro Menotti. Maserati has been part of the Fiat Group – now FCA (Fiat Chrysler Automobiles) – since 2005 and is a prestigious brand in the sector of sports and luxury saloon cars. It is represented in more than 60 countries, where it continues to bear witness to Italian sophistication, elegance and style around the world.
Today the factory in Viale Ciro Menotti, Modena, the Maserati Avv. Giovanni Agnelli Plant, inaugurated on 30th January 2013 in Grugliasco and the Mirafiori Plant inaugurated in 2016, are able to guarantee the highest technical and quality standards. A record number of vehicles were sold in 2017 with 51,550 Maseratis.
Highlights
Please be aware that Maserati safety rules do not allow unauthorized children under the age of 18 to access the factory. However, if minors are part of your tour group, please let us know before your tour so that we can provide them with the necessary authorization. We will send you a liability waiver form to fill-in, sign and send back to us as a pdf in advance of the tour. There is a reduced fee of €20 for children under the age of 12.
General
We want you to be as comfortable as possible during your tour, but please remember that you will be entering a factory environment and therefore you must dress appropriately. You should wear flat, closed-toe footwear in line with factory safety rules. High heels, flip flops and sandals are not permitted. The same applies to miniskirts, shorts and vest tops. Photography and videos are forbidden in the plant area and on the production line, but you are welcome to take photographs in the showroom or in front of it.
Cancellation by the visitor
After the tickets have been purchased, visitors can cancel their factory tour up to 7 days before the tour date and receive a full refund except for a €5 per ticket booking handling fee. For cancellations within 7 days, refunds will not be possible.
Cancellation by Maserati
Maserati reserves the right to cancel a factory tour at any time, even after confirmation. You will be promptly informed as soon as a booking is cancelled and, if possible, an alternative date will be suggested. By accepting a factory tour reservation confirmation, it is important that you understand and accept that the factory is entitled to cancel any bookings and that Maserati S.p.A. and the external booking center, Modenatur, cannot be held liable for any subsequent effects of the cancellation. If Factory Tour tickets have already been purchased, Modenatur will refund the paid amount in full.
Route
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