Maserati showroom tour - Modena

From EUR 10

Maserati showroom tours are possible from Monday to Friday (excluding holidays and August) only by reservation. The Showroom is located at the entrance of the Maserati plant.

The cost is 10 euros per person.

This reservation doesn't include the visit to the factory. If you're interested in booking a Maserati Factory tour please clic here

The tour is free for Maserati customers, in this case you are kindly invited to write directly to and not book online.

If your reservation is for a group or if you don't find enough availability online, please write to 

Additional Information

Musei & Attrazioni Turistiche

From EUR 10

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The visit lasts approximately 30 minutes and includes a visit to the showroom, Visitors will have the opportunity to admire, in addition to the Maserati store, the cars currently in production exhibited in the showroom, a modern car configurator, a historic diorama and the "loop", the semi-suspended ring designed by the architect Ron Arad.


Maserati is one of the most fascinating car production companies in Italy with a long history of appeal, tradition and sporting success. It was founded in Bologna by Alfieri Maserati on 1st December 1914 and established as a mechanical workshop named ‘Officine Alfieri Maserati’. In 1926 Maserati was transformed from a workshop, modifying or developing the vehicles of other companies, into a company designing, building and selling its own vehicles. The Maserati brothers adopted the symbol of the Trident, created by the artist of the family, Mario Maserati, and inspired by the famous statue of Neptune in Bologna, and made it the logo thus symbolizing the new company in a single image. At the end of the 1930s, following the acquisition of the company by Adolfo Orsi, a businessman from Modena, Maserati moved to Modena to the current site in Viale Ciro Menotti. Maserati has been part of the Fiat Group – now FCA (Fiat Chrysler Automobiles) – since 2005 and is a prestigious brand in the sector of sports and luxury saloon cars. It is represented in more than 60 countries, where it continues to bear witness to Italian sophistication, elegance and style around the world.

Today the factory in Viale Ciro Menotti, Modena, the Maserati Avv. Giovanni Agnelli Plant, inaugurated on 30th January 2013 in Grugliasco and the Mirafiori Plant inaugurated in 2016, are able to guarantee the highest technical and quality standards. A record number of vehicles were sold in 2017 with 51,550 Maseratis.




Tours are activated when a minimum of 10 people is reached. At the time of booking, you will need to enter the details of a credit card from which we will debit the payment only if the tour is activated. If we do not reach the minimum number of bookings, we will notify you at least one week before the tour and your credit card will not be charged.


Tour language: most of the tour are in English. This information will appear when you select a date 


Cancellation policies:

Cancellation by the client: the tour can be cancelled without incurring cancellation fees up to 10 days before the tour date. Maerati showroom tour tickets that had already been paid for will be refunded except for €5 per ticket that will be kept as booking handling fee. For cancellation communicated after this time, a refund of paid tickets will not be possible.

Cancellation by Maserati: Maserati reserves the right to change or cancel a tour at any time due to overriding in-house reasons, even after this confirmation has been received. You will be notified as soon as a booking has to be cancelled, and where possible, an alternative date will be proposed.  By accepting this our reservation confirmation, the client understands and accepts that Maserati is entitled to cancel a booking and accepts that Maserati S.p.A. and MODENATUR cannot be held responsible for any consequences of the cancellation. In case of cancellation by Maserati,  tour tickets that have already been paid will be refunded.



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